Deregulation - The Basics
Legislatures and the public utility commissions of many states have opened retail competition for electricity supply. The measures allow consumers of electricity to choose their supplier of electricity,(generation), while the delivery of the power, (transmission and distribution), will still be the responsibility of the incumbent, (regulated), power company. Deregulation of the electricity supply market is in many ways very similar to the deregulation, which occurred many years ago in the long-distance telephone service market.
Consumers now have the power to choose an electricity supplier of their own liking. The single most important consideration in this new deregulated market is that there are material differences between the various electricity supply products offered by the competitive service providers and especially vs. the standard offering made by the incumbent utility from which you have purchased power historically. Some of these differences amount to matters of price, while other differences are much more complex, having to do with reliability of service, etc. We've built our business on understanding the opportunities and avoiding the pitfalls associated with the changing market conditions in the deregulated states and we are prepared to help you exercise your power to choose a competitive electricity supplier in the most intelligent way possible.